Intentions

Treatment

Name: Fenella Pinkney

Brief: 3                                             Broadcasting

                                                         

Print

                                                         

E-Media

What do you intend to produce? (Ideas Synopsis)

I intend to produce 3 a4 pages of work. These a4 pages will be one full a4 advert, advertising my artist’s album. The other two pages will be used for creating a prepared interview in the form of a double page spread, intended to be used in a magazine as a magazine article.

I will also produce and e-Media website of three pages about the artist. These three pages will be a home page, an info page about the artist and a gallery page showing photos that I have taken in a mock up photoshoot.

Intentions based on research

Genre: Pop                  Sub-Genre

Generic Conventions (Link to the specific platforms you are working in)

For the three a4 print pages, I will create them using Adobe Photoshop elements.

For the e-Media website, I am going to create those three pages on Microsoft Powerpoint.

Audience and how they will be targeted

My target audience will be older teenage girls, and they will be targeted by creating an artist who is similar to teenage girls so that the teenagers can connect easily to the artist. I will also target my target audience by using popular media and social networking sites such as twitter, as this encourages the target audience to connect with the artist, which means that they are more likely to become more and more interested in the artist.

Institution

The institution for my artist would be a small record company, as she is a new artist so she wouldn't be signed to a big record company.

Influences

For creating my artist, I was inspired by other real-life artists. The artists that I was inspired by are the artists that were in my research, Florence and the Machine, as there were features in all of the three artists that I want to be features of my artist.

Title screens/Typography/Layout/Navigation/Interactivity Generic Conventions

In my website, I want the layout and navigation to be quite simple so that it is easy for the audience to go through the website without any difficulties. I also want some interactivity such as a twitter screen shot and a video on the home page of the website to make it more interactive.

In the album advert and magazine advert, I again want the layout to be very simple and conventional of adverts and magazine articles, for example, the photo in a magazine article to take up one a4 page of the article. I want the important information on the screen/page to be in the largest text to make it stand out, where as the main information, for example the article in the magazine article, to be smaller so that more information can fit in and so it doesn't over power the whole page.

Characters

My friend will be the artist in my photos and video that I use for my advert, article and website.

Settings/Locations

I will use a living room setting for the photos that I take, to make my artist appear to be humble and down to earth. Also i think the home setting will appeal to the target audience as it will be something they can relate to, as a home setting is a familiar setting with my target audience.

Props/Costumes/Mise-en-scene
The costumes that I want to use will be floral dresses with trainers and boots. The floral dresses will represent my artist as being girly and will appeal to the girly teenage girls in my target audience. The trainers and boots will represent the artist as being edgy as well as girly, as the trainers will give the costume an edgy feel. This will appeal to the teenage girls in my target audience who aren't particularly girly

Image/Lighting (Moving Image/Still)

I will use still images for my work, with one moving image video in my website. I will have a variety of shots, most being mid-shots however some close ups, and a few high and low angle shots. I also plan to take some cantered angle shots. The lighting that I will use in my photographs will be natural lighting. This will represent the artist as . The natural lighting will also come from the side on some of the shots which will hopefully create a unique shadow in the photograph.

Use of Sound

There will be no sound in my final pieces, as I am creating two print pieces and there will be no videos or music playing options on my website.

Editing and Effects
All of my editing will be done on Photoshop. I will add 'noise' effects over the top of solid colours to give the colour a subtle edginess and make it more interesting. I will also edit out backgrounds on my photos so that there are no harsh lines on my work which would be created by the photos background. The e-Media website pages will be put together on powerpoint however some of the features in the website will be edited on photoshop.